Tuesday, 3 May 2011

Saul Bass

(fig.1) Saul Bass 

Saul Bass, The godfather of graphic design winning multiple awards in film making whilst becoming a genius at producing picture title sequences. As a result, Bass produced work for some of the biggest Hollywood filmmakers out there such as Alfred Hitchcock, Otto Preminger and Martin Scorsese.
As well as the film titles Saul Bass designed and created number of pioneering movie posters. Looking further into Bass's work i began interested, admiring his characteristic style of work, as well as the simplicity of the design. Bass tends to use little colours as possible keeping them at a minimal of two primary colours. This combined with his naive drawing style appeals to the viewer more as its appearance comes across direct, striking and decipherable. 

"My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it." - Saul Bass

(fig.2) Poster for his film "Two of Us".


(fig.3) Saul Bass Poster

Saul Bass worked write up until the year before he sadly past away in April 1996 at the age of 75. His last title sequence was for Martin Scorsese's film, Casino, in 1995.


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